In 1957, the first 6-pack was sold.ĭuring the Great Depression, when other products could not be sold to people who had no money, Dubble Bubble was only a penny. By 1951, the gum was back on the market and new flavors and formats for the product were offered. The sugar and latex that were needed to make the gum were scarce during the war, however and the manufacture of Dubble Bubble gum was halted for a time after 1942. In the 1950s, the original mascots were replaced by “Pud” and his friends.ĭubble Bubble gum was included in food packs and MREs sent to the soldiers during WWII as well. The comics and other offerings were large and colorful and were run through the 1960s.

In the comics, characters “Dub and Bub” went on adventures until Fleer Fortunes and Dubble Bubble Facts. The original gum was marketed by salespeople trained to blow bubbles with it and there was a comic strip made to advertise it called, “Fleer Funnies”. READ MORE: Zagnut (History, Marketing, Pictures & Commercials) The first year Dubble Bubble was on the market, it sold $1.5 million dollars worth of products. The Fleer company began using this new recipe after the success of this first batch and this gum recipe became the first-ever commercially sold bubble gum. This was the recipe that would become the famous Dubble Bubble, and it was based on mostly a happy accident.ĭiemer hand wrapped the first 100 pieces and took them to a local candy store. The first successful batch of the gum was 300 pounds and the only food coloring on hand was pink. 20 years later, Diemer came up with a better version of this original gum and Dubble Bubble was born.

He had been involved in the original gum recipe that Fleer used in 1906, and he continued to tinker with the recipe over the years following the creation of the original recipe.įleer had made his own recipe in 1906 but it had been too sticky and broke apart too easily. The creator of the gum, Walter Diemer, was known for creating chewing gum based on the original Fleer ingredients. It was released for the first time in 1928 and was the same bright pink color that is still associated with the gum. Dubble Bubble was first made by the Philadelphia-based Fleer Chewing Gum Company.

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